Web3 Marketplace

Dan Zaitsev and his team started by researching the product's domain, use cases, target audience, and portraits of customers and users. Once all data was examined, the growth hacking and lean marketing strategy were designed.

One of the main priorities was fixing the gaps in processes and human resources inside the marketing department. Dan Zaitsev & Co. allocated a marketing team of 3 people. Tools such as Notion, Slack, Google Drive + Gmail + Calendar helped to organize a proper task management system and workflows.

Next, the most crucial step was integrating and configuring analytic tools such as Google Analytics, Hotjar, and Yandex Metrika to measure marketing campaigns and results appropriately.

Once the preparation phase finished, Dan and his team started reactivating and scaling the following marketing channels:

• SMM management
• Content management
• Email marketing
• SEO strategy
• Community management

In close partnership with the dev team, validating new products, features, and marketing hypotheses were necessary. In this case, Dan suggested using a whitelist strategy and developing landing pages to drive traffic as well as collect leads.

Then, it was necessary to scale communities and social media accounts. In this case, the team started using KOL marketing and content distribution.

The customer was looking for the ability to track the marketing progress and receive regular updates. A report marketing system that contained various metrics such as DAU, MAU, growth rate, MoM, YoY, ROI, and LTV helped to solve this case.

Guerilla marketing techniques helped the team to get additional traction with lower marketing costs.