September 2021
October 2022

Blockchain Company






Omnichannel Marketing
Blockchain Company

Project Overview

A well-known blockchain company listed in the top 100 on Coinmarketcap and operating its own token and ecosystem for developers has reached out to Dan Zaitsev regarding concerns and problems inside the marketing department.

After auditing, gaps in the structure of the marketing department, lack of proper workflows, and lack of human resources were defined. Moreover, missing analytics & reports, and some of the marketing channels were not activated at all. Also, the company had a significant dependency on third-party marketing agencies.


The first step was to review the existing structure of the marketing department to investigate the gaps. Dan Zaitsev has come up with a plan in terms of human resources and specialists that company needs.

The next step was to review the company roadmap and define the direction of the marketing strategies. Based on the collected information and vision, Dan proposed activating the Omnimarketing strategy to get maximum exposition. The customer has received a clear plan (presentation) with all necessary components in the short term.

Despite the company having a marketing department, allocating missing marketing specialists was one of the top priorities. As a result, specialists like social media managers, community team leads, content managers, and others were involved.

Using matrix management methodology and integrating proper software helped improve the marketing department's structure and workflows.

KPIs and OKRs for each employee and marketing channel were defined.

Since the main goal was to integrate an Omnichannel strategy to reach new goals, Dan Zaitsev & Co. reviewed all marketing channels. The team fixed and improved brand identity, SMM, community management, engagement of users and followers, organic growth and started activating new marketing channels.

Analytics and an appropriate report system were a part of this case. As a result, all necessary software and metrics have been integrated and connected. Weekly and monthly reports become a part of the marketing department.


After 6 months of work and all modifications that have been provided, the company and team achieved the following results:

  • Tested and activated 5 new marketing channels
  • Increased the average engagement of followers by 35%
  • Raised the organic growth of social media networks by 9.5%
  • Increased KPI of marketing department up to 24%
  • Optimized the cost per follower /2
  • Integrated an omnichannel marketing strategy
  • Fully rebranded social media networks
  • Featured on Cointelegraph, ForkLog, Dappradar, Forbes, etc.