Blockchain Company

Our first step was to review the existing structure of the marketing department and identify the gaps. We developed a plan for the human resources and specialists that the company needed to address these gaps.

Next, we reviewed the company's roadmap and defined the direction of the marketing strategies. Based on the collected information and our vision, we proposed activating the Omnimarketing strategy to achieve maximum exposure. We presented the customer with a clear plan that included all necessary components for the short term.

Even though the company had a marketing department, we made it a top priority to allocate missing marketing specialists. We involved specialists such as social media managers, community team leads, content managers, and others.

Using the matrix management methodology and integrating appropriate software, we improved the structure and workflows of the marketing department. We also defined KPIs and OKRs for each employee and marketing channel.

Since the main goal was to integrate an Omnichannel strategy to reach new goals, we reviewed all marketing channels. We fixed and improved the brand identity, SMM, community management, engagement of users and followers, and organic growth. We also started activating new marketing channels.

Analytics and an appropriate reporting system were essential parts of this case. Therefore, we integrated all necessary software and metrics and provided weekly and monthly reports for the marketing department.